Ladies and Gentlemen, today I bring you a guest blog from X Studios; A digital agency crafting digital experiences for brands around the world. One of my favorite quotes about who they are and what they do can be found right on their about page:
"With big ideas and a lot of passion, X Studios came into being early in 2006. From the very beginning, we had no funding, no pre-established clients or even an office. What we did have, was a massive fire for ‘doing it right’ and producing stellar work, each and every time.
Project by project our clientele has gradually grown. In just a short span, we have been privileged to work with some of the largest brands in the world."
This article shows once again how important the integration of touch technology is to our world. So without any more words from us, here is the article that originally appeared on X Studio's blog:
Some Thoughts on Designing Interactive Installations by Sam Horton of X Studios on June 30th, 2014
"In the spirit of digital exploration, I am always on the lookout for new and potentially game-changing hardware that we can put to use creating the eccentric ideas that we often come up with. Today the smorgasbord of options available makes the challenge more about choosing the right tool rather than dealing with an empty toolbox. There are quite literally, thousands of sensors and I/O options available that allow us to create almost any type of interaction that we can imagine.
When we develop interactive installations for clients, often we see ideas inevitably drift towards screen-based applications and kiosks. While there is nothing inherently bad about this—and screens do play a critical role—there is no reason to limit the vision. We have an ever increasing number of tools and techniques at our disposal that allow us to break out of the traditional point-and-click experience, and deliver something much more engaging and unique.
Let’s face it, we have been clicking on buttons with our mouse for far too long. Buttons are fantastic in their one-dimensional functionality, but we can do better. NUI (Natural User Interface) is quickly becoming the successor to our old friend the button, not to mention the mouse. Things are still in the early stages, despite some of the examples you see, but serious headway is being made into developing the terminology and methods that will pave the way for what is certain to become commonplace interactivity down the road."
YES! This is what we're talking about! The age of moving a cursor is coming to a close because we're already equipped with hands so let's just use those. Whether a direct touch with a finger or with a stylus it feels so much more organic to interact with the software installed on the hardware directly rather than with a button or a mouse. Nailed it, XStudios, nailed it.
"The real trick however, is to forget the sensors entirely and instead focus on the experience, mood, and objectives you are trying to reach. Our main goal should be to captivate and inspire a sense of wonder and participation. The tech needs to be invisible for the most part, staying out of the way and allowing us to get back to doing human things, instead of pointing and clicking."